About the Author

In order to best explain the how’s and why’s of my search
optimization approach I need to tell you a bit about how I started. In
1991-92, I began using the Internet. This period of time was prior to
web browsers being used to view documents on what is known today
as the World Wide Web. In that period of time there were no web
browsers, the Internet was a command line text only network that was
used to transfer files and short text messages. I would say sometime
around late 1994 I ran across the Mosaic web browser. Of course, at
that time web pages mostly text documents with few if any images to
view. In 1994-95, I build my first web page and it was ghastly, all
centered text and images. Luckily, I learned a few things about web
design and my current work is much improved. In any case, around
the same time Alta Vista search engine was king of the search
engines and I began toying around with keywords, descriptions and
titles in my web pages and found through trial and error how to get
receive favorable search engine referrals for the web pages listed in
Alta Vista. Not too long after that, Yahoo.com and other search
engines appeared and through trial and error found ways to receive
favorable search engine results. After Yahoo search launched it
seemed that a new search engine appeared nearly daily. I tried
different approaches but found that at the time my best and most
consistent referrals came from Alta Vista and Yahoo.
Around 1998-99 Google appeared and fr om the very start I became
intrigued with the search engine. It was not long before Google made large strides in search engine popularity. From the very start, I was
experimenting with keywords, titles and descriptions as well as
content to see how Google would react to my changes. After several
years, I noticed a pattern of success with search engines that
delivered a high and consistent (we are talking years) referral rate.
From around 1999 through 2006, I refined my technique and have
found that nearly all search engines respond favorably to my
approach and we began seeing good consistent results across the
major search engines.
I do not consider myself a search engine optimization guru by any
means, but I do have nearly 14 years experience publishing online
magazines and other online content. Through long hours, trial and
error I have discovered how a majority of search engines behave
under different circumstances. I guess you could say I am a search
engine behavior specialist. Over the years I noticed how many search
engines digest content from our websites and how they displayed (or
ranked) the content in their indexes. I have quite a few “test”
websites set up that I try different search engine optimization theories
on as well as test my own educated guesses on. From these sites and
our own online content sites, I have formulated a successful strategy
and techniques for good consistent and solid search engine traffic. All
of the methods I employ that you will read in this book are all
acceptable ways of gaining search engine results. You will find no
quick and dirty, underhanded or shady techniques in this book.
For several years I visited and participated in several search engine
optimization forums and read masses of articles on the subject. I
discovered that for the most part much of search engine optimization
is a myth or a collection of theories. What you are about to read in
this book will dispel many search engine optimization myths and give
you real world based on factual study information that you can use to
get good solid search engine results. Many persons that sell Search
Engine Optimization (SEO) services do not want you to read this
book, and as you read, you will understand why. There is no magic to
getting good search results. All that is needed is a methodical
approach that you can follow. You do not need a SEO expert to get
the same search results that we do.
I do offer search engine optimization services to business and
individuals as many do not have the time or inclination to optimize
their website. For those that do want to optimize their website or are
inclined to do it themselves I offer you this book, it contains the same
exact techniques that I employ on my own and SEO client’s websites.
I have no kept any "secrets" from you in this book. By purchasing my
book you will have access to the same knowledge as I do and if you
make good use of it, you will get the search engine referral traffic that
you are wanting.