Anchor Text Linking

Anchor text is visible hyperlinked text on a web page. I mentioned
deep linking earlier in this chapter and both deep linking and anchor
text linking are the same. By inter-linking your websites content
using keywords or keyword phrases you are raising the relevancy of
not only the page you are currently optimizing, but also the page (or
pages) you are linking to as well.
EXAMPLE
“To
refinance for bad credit
you first need to check your credit
report. If you don’t check for
bad credit
items on your credit reports
you may have trouble trying to
refinance
your next loan.”
The “hyperlinked” (underlined) words in the example above would
link to other relevant content on the website, perhaps there are several
articles regarding bad credit and refinancing on the website. Rather
than use generic link words like “Click here”, “To read more” or “For
more information on” we would take advantage of the keywords in
the paragraph an link the keywords or phrases to content elsewhere
on the website. This method will enhance your websites content
relevance in the search engine’s indexes (i.e. higher page rank). The
anchor text optimization method is also great for external (other
websites) linking, as it will raise the relevancy of the content on other
websites. If you own and operate several related websites, you can take advantage of anchor text lining and boost your other websites
ranking and relevancy.