Why Do I Need Search Engine Optimization?

Good search engine optimization will do several things for your
website. One, if you normally spend a good bit of money on
advertising to market your website, you will find that after
implementing my search engine optimization strategy that you will
receive sufficient search engine results to discontinue or reduce much
of your advertising expenses. Secondly, you will find that your
website content will rank higher in the search engine indexes, which
mean even more referrals each month. Thirdly, your site ranking as a
whole will increase in the search engine index.
I have included in this chapter some information regarding several of
my own sites so that I can better illustrate to you how well my search
engine optimization strategy works. I will attempt to breakdown each segment of my SEO strategy so that you can better understand the
how’s and why’s of my search engine optimization method.
I own several large sites (300-500k page views a month each) and we
spend absolutely no money on advertising. I rely on search engine
referrals and returning visitors for our monthly traffic. On my graphic
design magazine Designer Today 11.9% (April 2006) of our referrals
were generated from search engines which equates to 18,334 search
engine referrals for the month of April 2006. We have seen
consistently 11.0 to 12.5 percent (monthly average) for search
engines referrals on Designer Today since it was first launched in
December 1998. After looking at the graphic below, be sure to read
“All Search Engines Are Not Created Equal” in chapter three.
Monthly search engine report from one of my websites
The type and quality of content largely determines the number of
search engine referrals received each month. With good search
engine optimization in place, better results are guaranteed. With my
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techniques, you will receive better than average results, if not great
results.
Secondly, search engine optimization will make your site more
popular and other website owners will link to your content. The
higher quality and uniqueness of the content, the more referrals from
direct linking you will receive. I like to term this as free traffic. We
will cover the advantages of direct link referrals in more detail in
chapter five.
You Can Be Your Own SEO Expert
As I have mentioned previously search engine optimization can be
simple and easy to implement. Search engine optimization does not
take years of learning to implement properly. Search engine
optimization does not require much of anything other than a
following this guideline, a bit of creativity and a desire to use it and
proper planning. Search engine optimization can be as difficult or as
easy as you want it to be, I hope that the explanation of method as
outlined in this book is easy to understand so you too can become
your own search engine optimization expert.