Beginner’s Guide to Moderating a Usability Study

I think it’s important to remember how stressful it is to be a
participant in a usability study. A person coming in to take part in a
study doesn’t know ...
Note how far down the Meta title the keyword phrase is, also note the
keyword phrase repeated in the body text (see teaser text returned
with search result). In the example above the keyword phrase was
used in the body text, but being the fact that they used the keyword
phrase further down the meta title, it became less relevant, at least to
the search engines.