Reciprocal Linking

The experts will lead you to believe that Reciprocal Linking is a
“must do” thing. While having links from other sites to yours is good,
it is not something you should waste long hours convincing other
website owners to link to yours. If you have good unique content then
other sites will link to you without you having to type up one email
or make one phone call. If you follow, my approach to search engine
optimization those incoming links will come as well. We will cover
this in more detail in chapter five.