Writing Site Content

The better and more focused the writing on each page the better
relevancy. Page relevance is a primary key in good search engine
optimization techniques. You do not need to be a professional writer
to create good page content, although a bit of creativity does go a
long way in keeping your visitors interest and have them return
repeatedly. In chapter four, we discussed backwards and forwards use
of keyword and keyword phrases, in the page copy we will make
more extensive use of the technique to build keyword density and to
take advantage of phrase usage to build higher page relevancy. In this
chapter, I will show examples that will give you are an idea on how
to balance writing for your visitors and search engine spiders.