IMAGE EXAMPLE (ABOVE) STEP BY STEP

Step 1. If you are using an image such as a logo, omit this step, if you
are using text at the top of the page rather than an image or logo then
you would want to use the first portion of the meta title here
(Photoshop Tutorials).
Step 2. This would be your site wide links to the different site
categories or if it is a small website links directly to the page (in this
case the example page). Revised: As you read earlier it is better to not
have any content before the actual page content. It is recommend that
that any site links appear to the right and after the main page conent.
Step 3. This would be your site navigation, if you have many
categories you would use category names such as: Tutorials, Articles,
News, etc. If the website is small and has only a few pages then you
would want to be specific and in the case of this example we would
use “Photoshop Tutorials” as the navigation link.
Step 4. If you are using a image such as a logo in step one you would
want to replicate the first portion of the meta title and use
(heading) tags for “Photoshop Tutorials”. If you used “Photoshop
Tutorials” text in number 1, then you would want to use number 5 for
the page heading (for Photoshop, Photoshop CS & Photoshop CS2)
here, since we already used the page heading in place of an image or
logo.
Step 5. If you are using a image or logo in number one and the
heading “Photoshop Tutorials” as outlined in number 4, then we
would use a smaller tag such as Heading 3 (

) to further
describe the page heading. If you used Text in number 1 you would
omit this step, since we used the heading descriptive heading in place
of the page heading.
Step 6. Links to other pages (tutorials in this example), not how each
link is described by its page title and I added Photoshop CS2 Tutorial
or Photoshop Tutorials. This is referred to Anchor Text.
Step 7. This is the on page spider food blurb that uses the keywords
and phrases both forwards and backwards. Be creative as you dare
here, but don’t over pad the blurb with keywords or phrases as it
might confuse your human visitors.
Step 8. This is the footer text and is similar to the top navigation; I
would encourage you to keep it consistent with the top navigation.
If you follow the steps above and implement what I discussed in
chapters 4 through 6, then you are now on your way to higher search
engine referrals.
Now we are going to “Bake In” the webpage optimizations and
submit to search engines as I outlined in chapter three. This is a
crucial point in search engine optimization as we have made our
initial optimizations and must wait for the search engine spiders to
index and present the changes in their indexes. If you have access to
website statistics or analytics then you to start monitoring them for
new search engine referrals. It can take from as little as a week to as
long as a month or more for the optimization changes to begin
showing in the various search engines indexes.
At least once a week go to the search engines you submitted to and
search for the keywords or phrases you are targeting, if after three
weeks or so no new results have begun to show you would want to
submit your pages or site again to that particular search engine. DO
NOT, I repeat DO NOT submit a web page more than once every
couple of weeks, if you do you could get blacklisted or banned for
search engine submission spam.
Once you start seeing improved search referrals dot not immediately
make changes to what you just optimized. Leave it alone for at least
90 days so you can see how well the pages are going to rank. I know
it is tempting to want to make changes after your start seeing an
improvement; however, it may take a while for the search engines to
rank your page and hold it consistently in the search results. After 90
or more day you may want to see what keywords or phrases you
might could add to the pages you are optimizing and increase the
optimization and gain even more search referrals. This is a judgment
call on your part. It is better to be a bit conservative than to throw the
whole “kitchen sink” into a single pages optimization. It is sometimes
better to create an additional page and use other similar keywords and
phrases rather than trying to carve out as much as you can referral
wise in a single page.
SEO Maintenance
Now that the optimization is complete, I periodically check to ensure
that the pages I have optimized haven’t slipped in the search engine
indexes. If they drop a bit I look at the results above my own and try
to determine if there are indeed some changes such as additional
keywords, keyword phrases or page content I can add to my pages to
boost them higher. If this is an initial page optimization I wait at least
90 days before making any sort of optimization changes. Slow and
methodical changes are better than frequent changes. Too many
changes in a short time may get a web page penalized and added to
what many search engines call the “sand box”. This is not a good
place for your web pages or website to be in. Think of a sand box as a
stagnate pool of water. Things in a stagnate pool of water don’t do
much of anything and just float around.
If you have followed my step by step implementation of optimizing
the sample page and use the same procedures on your web pages you
will be guaranteed to rank higher in the search engines and produce
excellent search engine referral traffic.